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More and More People are Discovering the Benefits of Supplements


The use of supplements for health and wellness is on the rise. According to the Types of Supplements: 2022-2023 Trends, a report from Nutra Science Labs, the global dietary supplement market is projected to increase to $272.4 billion by 2028. This report also speculates that some of the driving reasons behind the ongoing uptick in supplement purchases are related to increased health awareness among consumers, growing urbanization, and the fact that supplements can help people with hectic schedules easily fulfill some of their nutritional needs.

Supplements can also fill certain gaps when a person's nutrient intake is affected by things like their diet or geographical location. For example, many vegans and plant-based eaters will take B12 to make up for the lack of B12 in their food. People who live in northern regions with long, dark winter seasons may take vitamin D supplements to make up for the lack of vitamin D they'd usually get from sunlight. You can find tons of different nutrients and vitamins in supplement form—most come in either a pill, powder, gummies, liquid drops, or even chocolate (if you're lucky). Because this is such a rapidly expanding market, we wanted to find out which specific supplements are most likely to increase in popularity in the coming year.


Medicinal Mushrooms

Medicinal mushrooms are having their moment, and trend reports seem to feel confident about the fact that they're not going anywhere. Although you can eat and cook with these types of mushrooms, it's common to find them in pill form, as gummies, or as an instant coffee powder.

These immune-boosting supplements will see a market increase of about 7.5% by 2028, with medicinal mushrooms being a popular ingredient. Additionally, it suggests that supplements under the category of sleep, stress, and cognitive health are going to increase by 8.5% over the next six years. Also, it suggests that we'll likely be seeing more mushroom coffee in the future, which contains less caffeine than a standard cup of coffee but can provide health benefits from various types of mushrooms like lion's man, an edible mushroom known to have cognitive health benefits, as well as reishi, chaga, and cordyceps.



Ashwagandha Supplements are already well-known in some wellness communities, but the Types of Supplements: 2022–2023 Trends report suggests that because of consumers' increasing awareness of how bad stress can be for their health, we are going to continue to see more supplements that help with stress reduction, like ashwagandha, continue to penetrate the marketplace.

An herb that has been used for medicinal purposes for centuries in places like southeast Asia and parts of Africa, Ashwagandha is now also used in the U.S. as a supplement for stress management, sleep aid, and to help with memory and cognitive health. The most common form is in a powder that you can add to coffee, tea, or smoothies, or in a pill form that you can take on a regular basis.


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